From the Guardian: “The tenderness of the delicate American buttock is causing more environmental devastation than the country’s love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public’s insistence on extra-soft, quilted and multi-ply products when they use the bathroom. “This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous,” said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council.”

Read more: American taste for soft toilet rolls worse than driving Hummers

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